Ambush Marketing and Brand Protection

Ambush Marketing and Brand Protection, 3rd Edition, examines legal responses to unauthorized or false associations with events that interfere with the contractual rights of official marketing partners.

The book analyzes how traditional intellectual property doctrines and specialized event statutes, such as measures passed for the Olympic Games, address ambush marketing. It also reviews legal mechanisms used to control physical intrusions during major sporting events.

Providing detailed analysis of United Kingdom and European Union law alongside international comparisons, the volume incorporates statutory updates including the Birmingham Commonwealth Games Act 2020.