Arts Management
Uniting Arts and Audiences in the 21st Century
by Ellen Rosewall
2nd Edition
Publisher: Oxford University Press
Book Details
| Print ISBN | 9780197513767 |
| eText ISBN | 9780197513774 |
| Publisher | Oxford University Press |
| Publishing Year | 2021 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 352 |
Arts Management: Uniting Arts and Audiences in the 21st Century, 2nd Edition, by Ellen Rosewall, provides a structured framework for leading cultural institutions. Issued by Oxford University Press, this textbook integrates theoretical concepts with practical management strategies to prepare readers for real-world administrative responsibilities.
The content addresses fundamental operational areas, spanning organizational structure, financial planning, board governance, human resources, program evaluation, and audience development. To address contemporary funding environments, the text presents details on fundraising methods using programs such as Kickstarter.
This edition supports undergraduate students and graduate students entering the field. It is structured specifically for enrollment in Introduction to Arts Management courses, offering an accessible starting point without prerequisite course requirements.
Table of Contents
Chapter 1: What is Arts Management?
- • Defining the arts
- • Defining culture
- • Defining arts management
- • Organizing the arts through history
- • The arts in America
- • The arts in contemporary society
- • In conclusion
Chapter 2: Management in the Arts Organization
- • Management today
- • The four functions of management
- • Historical development of management: 1776-1920
- • Historical development of management: 1920-2000
- • Management and the arts organization
- • Leadership vs. management
- • In conclusion
Chapter 3: Organizational Structure
- • Philosophy of organizational structure
- • For-profit business (aka "the private sector")
- • Government (aka "the public sector")
- • Not-for-profit business (aka "the philanthropic sector")
- • Alternative structures
- • Choosing a structure
- • Forming an arts not-for-profit
- • In conclusion
Chapter 4: Planning for Organizational Success
- • Why plan?
- • Why not plan?
- • Types of plans
- • Mission, vision, and values
- • Assessing the organization: the situational analysis
- • Creating the plan: Goals, objectives, and strategies
- • Managing the planning process
- • In conclusion
Chapter 5: Governance and the Board of Directors
- • Governance vs. management
- • The not-for-profit board of directors
- • Types of boards
- • Fiduciary duty
- • Governing responsibilities of the board of directors
- • The role of the board in fundraising
- • Committees of the board
- • The relationship of board and staff
- • Recruiting board members
- • In conclusion
Chapter 6: Human Resources in the Arts Organization
- • The not-for-profit workforce
- • Which types of staff should be hired?
- • The organizational chart
- • Personnel management
- • Volunteers in the arts organization
- • In conclusion
Chapter 7: Program Planning and Evaluation
- • Mission-based program planning
- • Functions of arts organizations
- • Artistic considerations in planning
- • Audience and community considerations
- • Defining success
- • Determining feasibility
- • Evaluating programs
- • In conclusion
Chapter 8: Financial Management in the Arts Organization
- • Financial distinctions of not-for-profit businesses
- • Financial management terms and concepts
- • Financial management systems
- • Chart of accounts
- • Types of financial statements
- • In conclusion
Chapter 9: Planning for Financial Management
- • Indicators of financial health
- • Internal controls
- • The financial management cycle
- • Budgeting
- • Planning and accounting for contributed income
- • Fund accounting
- • Planning and accounting for earned income
- • Auxiliary business ventures
- • Asset management
- • In conclusion
Chapter 10: Fundraising Basics
- • What is fundraising?
- • The fundraising mentality
- • Preparation for successful fundraising
- • Who supports the arts?
- • Government's role in arts support
- • In conclusion
Chapter 11: Fundraising Nuts and Bolts
- • Donor relations and fundraising ethics
- • Prospect research
- • The annual campaign
- • Writing successful fundraising letters
- • Successful grant writing
- • Soliciting corporate sponsorship
- • In conclusion
Chapter 12: Education and the Arts
- • Defining basic terms
- • The arts and human development
- • Arts education in the school setting
- • Education in the arts organization
- • In conclusion
Chapter 13: Marketing and Audience Development
- • Challenges of marketing the arts
- • The marketing mindset
- • Understanding arts audiences
- • Has technology hurt arts attendance?
- • How consumer behavior affects marketing
- • Marketing trends and practices
- • The impact of social media
- • Audience development
- • Marketing planning
- • Marketing research
- • In conclusion
Chapter 14: Marketing techniques
- • Target marketing
- • Positioning
- • Communicating the message
- • The marketing mix
- • The first P: Product
- • The second P: Place
- • The third P: Price
- • The fourth P: Promotion
- • Public relations
- • Advertising
- • Sales promotion
- • In conclusion
Chapter 15: Community engagement
- • What is community engagement?
- • Challenges of community engagement
- • Community arts development
- • Social and civic benefits of arts and culture
- • Arts in the economy
- • Public art
- • In conclusion
Chapter 16: Advocating for the Arts
- • Government and the arts
- • Arts in the United States
- • Advocacy
- • Making the case for the arts
- • Getting started in legislative advocacy
- • Developing effective messages
- • In conclusion
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