Behind the AI Mask

Name: Behind the AI Mask
Price: 17 USD
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ISBN: 9781394337279

Protecting Your Business from Deepfakes

by Carl Bogan

1st Edition

Publisher: Wiley

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Book Details

Print ISBN	9781394337279
eText ISBN	9781394337286
Publisher	Wiley
Publishing Year	2025
Edition	1st Edition
Language	English
Pages	208

Behind the AI Mask: Protecting Your Business from Deepfakes, 1st Edition, offers a structured examination of synthetic media risks confronting modern enterprise environments. Author Carl Bogan addresses the growing challenge of artificial intelligence driven cybercrime and corporate fraud prevention, establishing practical defense frameworks designed to protect organizational assets and executive communication channels.

The narrative details the historical progression of synthetic media across distinct eras, tracking technological changes from the 1870s through the current industrial period. It examines the operational dualities of synthetic media, analyzing how automated manipulation techniques exploit organizational vulnerabilities and how risk management teams can implement structured mitigation protocols.

Informed by Bogan's experience leading international workshops at organizations such as Cisco, the volume introduces technical protective mechanisms including a real-time deepfake kill switch. The text provides targeted guidance for managers, executives, and business leaders working to build defensive measures against emerging digital deception.

Chapter Introduction: The Deepfake Dilemma
Chapter 1: The Birth of Myster Giraffe: The Spark That Lit the Fire
- • The VFX Artist Behind the Mask
- • The Super Deepfake Squad
- • The Giraffe Who Knew Too Much
- • Real-Time Deepfakes: The Turning Point
- • Trust Experiments: The Kevin Calls
- • Audience Reactions and Social Media Psychology
- • Cancel Culture's Impact on Deepfake Comedy
- • The Ethics of Viral Manipulation
- • Lessons from Going Viral
- • What's Next?
Chapter 2: Very Brief History of Synthetic Media
- • The Analog Era (1870s-1980s): The First Deceptions
- • The Dawn of Digital (1980s-2000s): The Democratization Begins
- • The Deep Learning Revolution (2000s-2017): When Machines Learned to See
- • The Viral Era (2018-2023): When Business Met Deception
- • The Industrial Era (2023-Current): The New Normal
- • Conclusion: The Eternal Return
- • What's Next?
Chapter 3: The Double-Edged Sword: Illuminating the Duality
- • The Promise of Light
- • Restoring What Was Lost
- • The Ones We Know
- • The Torajan Reminder
- • What They'll Say with My Voice
- • The Shadow of Deception
- • The Balancing Act
- • Just Because You Can
- • When the Joke Lands Too Well
- • The Power of Saying No
- • Shadow Can't Exist Without Light
- • What's Next?
Chapter 4: The Dark Side of Innovation
- • The Trust Bias: Why We Believe What We See and Hear
- • The Perception Hack: How Deepfakes Trick Our Brains
- • The Face Trust Heuristic
- • The Voice Familiarity Effect
- • The Fluency Effect
- • The Emotion Trap
- • The Experiment: How Easily Can We Be Fooled?
- • The Politeness Barrier: Why People Refuse to Question Reality
- • The Wildest Real-Life Failures of Deepfake Detection
- • Joe Says No
- • X Marks the Spot
- • Celebrity Connections
- • Fake Endorsements
- • Deepfake Pornography
- • The Trust Shortcut: Why Deepfakes Work in Social Settings
- • When Curiosity Looks Like a Con
- • The Emotional Cost of Doubt
- • The Role of Big Tech in the Deepfake Crisis
- • Identifying the Boundaries
- • Why Social Media Fuels Deepfakes (and Doesn't Stop Them)
- • The Policy Problem: The Rules Keep Changing
- • The Path Forward: Can We Outthink Our Own Biases?
- • What's Next?
Chapter 5: The Rise of Deepfake Crime
- • Trust as a Vulnerability
- • Beyond Corporate Fraud: The Wider Impact
- • A New Kind of Cybercrime
- • Trust Is the New Attack Surface
- • Human Behavior Is the Weak Link
- • The Lasting Victim Impact
- • Government Responses
- • The Evolution of Detection Tools
- • The Evolution of Access: From Experts to Anyone
- • What's Next?
Chapter 6: Proactive Solutions: Staying Ahead of the Curve
- • Lessons from SawStop: Preventing Disaster Before It Happens
- • Inject, Measure, Verify: The Real-time Deepfake Kill Switch
- • The Power of Simple Safeguards
- • Personal Code Words
- • Slow It Down
- • When the Law Isn't Enough: Protecting Your Business from Deepfake Liability
- • What's Next?
Chapter 7: From Theory to Practice: Your 90-Day Implementation Guide
- • The First 30 Days: Foundation Building
- • Week One
- • Week Two
- • Week Three
- • Week Four
- • Days 31-60: System Implementation
- • Week Five
- • Week Six
- • Weeks Seven and Eight
- • Days 61-90: Testing and Refinement
- • Week Nine
- • Week Ten
- • Week Eleven
- • Week Twelve
- • Ongoing: Maintenance and Evolution
- • What's Next?
Chapter 8: The Future of Deepfakes: Where This Is Headed
- • Generative Media: Uses and Consequences
- • Three-Dimensional Education
- • The Effect on "Real" News
- • Creativity for the Masses
- • Determining the Truth
- • Avatars and Synthetic Celebrities
- • Rewriting History
- • The Future of Reality
- • Quantum Computing Speeds
- • Directing the Impact of Deepfakes
- • The Growth and Adoption Cycle
- • What's Next?
Chapter 9: CTRL+ALT+FAKE (Conclusion)