Business Analytics: 2025 Release

The textbook Business Analytics: 2025 Release, subtitled Communicating with Numbers, prepares undergraduate students, graduate students, and working professionals to interpret, analyze, and communicate quantitative information. Published by McGraw-Hill Higher Education, this text equips learners with essential skills in data analysis, visualization, and technical reporting.

The core material spans the full analytical spectrum, moving systematically from foundational data wrangling to predictive analytics and prescriptive analytics. Readers gain hands-on experience by working with Microsoft Excel, R, and Python to tackle real-life data challenges across diverse business scenarios.

This updated release features expanded coverage of big data, text mining, and data mining while integrating practical approaches to data storytelling. Across 700 pages, the textbook offers structured support for academic course adoption and practical career development.