Business Analytics

Business Analytics, 4th Edition, provides an introduction to the full range of analytical methods used in business decision making. The textbook examines descriptive, predictive, and prescriptive analytics, helping students build practical skills for evaluating complex organizational scenarios.

Moving beyond foundational quantitative concepts, the volume incorporates focused coverage of data visualization and data mining. Step-by-step guidance explains how to carry out analytical procedures, preparing students to solve advanced analytical problems across various business settings.

The textbook gives instructors the flexibility to select their preferred software platforms when teaching course material. In addition, extensive solutions for problems and cases provide students with opportunities for applied practice while saving grading time for instructors.