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Business Communication cover

Business Communication

by Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune

Evergreen Release

Publisher: McGraw-Hill Higher Education

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Business Communication

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Book Details

Print ISBN9781264960392
eText ISBN9781266080623
PublisherMcGraw-Hill Higher Education
Publishing Year2025
EditionEvergreen Release
LanguageEnglish

Business Communication: 2025 Release provides a contemporary framework for navigating the complexities of modern professional interactions. By centering on a rhetorical approach, this text empowers students to critically analyze their audience, clarify their purpose, and adapt their messages to the specific context of any business environment. As digital landscapes shift, this resource remains a vital tool for those seeking to master communication across diverse channels and organizational hierarchies.

The authors bring a wealth of academic and practical expertise to the subject, ensuring that the material is both theoretically sound and immediately applicable. Through the lens of audience-centered writing and strategic speaking, the text explores how to craft messages that resonate in a globalized economy. Whether learners are drafting internal memos or presenting to external stakeholders, Business Communication: 2025 Release offers the analytical depth required to succeed in high-stakes professional settings.

Designed with the modern learner in mind, this edition integrates seamless digital tools that enhance retention and accessibility. Features such as Read Aloud functionality, robust global search, and offline access ensure that students can engage with the material on their own terms. For those who require flexible study options, the Business Communication: 2025 Release PDF provides a portable and efficient way to access the full curriculum. This text is an essential companion for students enrolled in business and administrative communication courses who are looking to refine their professional voice and strategic communication skills.

Table of Contents

  1. Chapter 1: Succeeding in Business Communication

  2. Chapter 2: Using Goodwill for Effective Communication

  3. Chapter 3: Researching and Evaluating Source Material

  4. Chapter 4: Planning, Composing, and Revising

  5. Chapter 5: Communicating across Cultures

  6. Chapter 6: Working and Writing in Teams

  7. Chapter 7: Designing Documents

  8. Chapter 8: Creating Effective Visuals

  9. Chapter 9: Crafting Informative and Positive Messages

  10. Chapter 10: Crafting Negative Messages

  11. Chapter 11: Crafting Persuasive Messages

  12. Chapter 12: Developing Proposals

  13. Chapter 13: Writing Reports

  14. Chapter 14: Making Oral Presentations

  15. Chapter 15: Developing Job Application Materials

  16. Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding

  17. Chapter A: Formatting Letters and Email Messages

  18. Chapter B: Writing Correctly

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▶Research Sources (3)
  • ISBN 9781266080623 - Business Communication: 2025 Release
  • Business Communication - Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S. Kienzler - Google Books
  • ISBN 9781266080623 - Business Communication 13th Edition Direct Textbook

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