
Business Communication
by Kitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune
Evergreen Release
Publisher: McGraw-Hill Higher Education
Book Details
| Print ISBN | 9781264960392 |
| eText ISBN | 9781266080623 |
| Publisher | McGraw-Hill Higher Education |
| Publishing Year | 2025 |
| Edition | Evergreen Release |
| Language | English |
Business Communication: 2025 Release provides a contemporary framework for navigating the complexities of modern professional interactions. By centering on a rhetorical approach, this text empowers students to critically analyze their audience, clarify their purpose, and adapt their messages to the specific context of any business environment. As digital landscapes shift, this resource remains a vital tool for those seeking to master communication across diverse channels and organizational hierarchies.
The authors bring a wealth of academic and practical expertise to the subject, ensuring that the material is both theoretically sound and immediately applicable. Through the lens of audience-centered writing and strategic speaking, the text explores how to craft messages that resonate in a globalized economy. Whether learners are drafting internal memos or presenting to external stakeholders, Business Communication: 2025 Release offers the analytical depth required to succeed in high-stakes professional settings.
Designed with the modern learner in mind, this edition integrates seamless digital tools that enhance retention and accessibility. Features such as Read Aloud functionality, robust global search, and offline access ensure that students can engage with the material on their own terms. For those who require flexible study options, the Business Communication: 2025 Release PDF provides a portable and efficient way to access the full curriculum. This text is an essential companion for students enrolled in business and administrative communication courses who are looking to refine their professional voice and strategic communication skills.
Table of Contents
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding
Chapter A: Formatting Letters and Email Messages
Chapter B: Writing Correctly
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