Business in Action
Thriving in the Digital Enterprise
by Courtland L. Bovee, John V. Thill
10th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780137879038 |
| eText ISBN | 9780138103644 |
| Publisher | Pearson |
| Publishing Year | 2024 |
| Edition | 10th Edition |
| Language | English |
Business in Action: Thriving in the Digital Enterprise, 10th Edition, is an introductory business textbook by Courtland L. Bovee and John V. Thill. Published by Pearson, the volume uses an objective-driven structure to introduce foundational business principles and organizational concepts.
Coverage introduces economic systems, global marketplace dynamics, and forms of business ownership alongside management functions and workforce motivation. The text also examines product pricing strategies, customer communication, and financial markets.
To prepare readers for contemporary workplace expectations, the 2024 edition reflects developments such as business in the metaverse, union movement activities, and ongoing organizational impacts from the pandemic.
Table of Contents
Chapter 1: Developing a Business Mindset
Chapter 2: Economics, Money, and Banking
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small-Business Ownership
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Chapter 10: Employee Motivation
Chapter 11: Human Resources Management
Chapter 12: The Art and Science of Marketing
Chapter 13: Product Management and Pricing Strategies
Chapter 14: Customer Communication and Product Distribution
Chapter 15: Financial Information and Accounting Concepts
Chapter 16: Financial Management and Financial Markets
Chapter Appendix 1: Business Law
Chapter Appendix 2: Risk Management
Chapter Appendix 3: Information Technology
Chapter Appendix 4: Personal Finance: Getting Set for Life
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