Consumer Psychology

Consumer Psychology: A Life Span Developmental Approach examines consumer psychology across the human life cycle from birth to old age. The book frames consumption as an ongoing process undertaken by individuals and groups, extending through to ownership, possession, or disposal.

The text integrates childhood and youth into general human development rather than treating early years as isolated research areas. It traces how purchasing motivations and relationships with possessions evolve through Erikson's life stages, connecting young consumers' developing tastes to adulthood, the mid-life crisis, and older age.

Drawing on experimental psychology and consumer culture theory, this interdisciplinary volume serves scholars across psychology, business, and marketing as well as general consumers.