Contemporary Sport Management

Contemporary Sport Management, 8th Edition, provides introductory sport management students with a foundational overview of the discipline. Authored by Paul M. Pedersen alongside 60 scholarly and practitioner contributors, this textbook structures its content into three main parts to support introductory instruction.

The book opens with essential foundational concepts in Part I before turning in Part II to career paths within interscholastic, intercollegiate, and professional sport organizations and agencies. Part III introduces functional management domains, covering sport marketing, communication, sales, consumer behavior, analytics, finance, facility and event management, and sport law.

This edition includes a dedicated chapter on esports that examines the esports ecosystem, global growth, and career options. Combined with a new section on sport tourism, these materials offer introductory students and instructors direct alignment with current industry practices.