Descriptive Data Mining

Descriptive Data Mining, 2nd Edition, is a textbook by David L. Olson and Georg Lauhoff that introduces core techniques for descriptive analytics. The book concentrates on tools designed to summarize and review what has occurred, demonstrating each approach through software.

The text frames analytical methods within knowledge management, contrasting descriptive reporting with predictive, diagnostic, and prescriptive modeling. Broad subject areas include software support for data visualization, market basket analysis, and cluster analysis.

Designed for straightforward study, the volume illustrates concepts using business-related data and accessible software tools. Its practical explanations focus on how methods work rather than dense academic citations, assisting readers who have standard computer links.