Designing and Conducting Survey Research
A Comprehensive Guide
by Louis M. Rea, Richard A. Parker
4th Edition
Publisher: Jossey-Bass
Book Details
| Print ISBN | 9781118767030 |
| eText ISBN | 9781118767023 |
| Publisher | Jossey-Bass |
| Publishing Year | 2014 |
| Edition | 4th Edition |
| Language | English |
| Pages | 352 |
Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition, provides structured guidance across the full survey research process. The reference volume connects initial questionnaire design to sample selection, quantitative analysis, and final report preparation.
Core areas of coverage examine question development, the role of focus groups, sampling theory, and sample size determination. The text also explains analytical techniques, including descriptive statistics, hypothesis testing, and regression analysis for interpreting survey results.
Serving as a reference for managers in public and nonprofit sectors, the 2014 edition includes step-by-step SPSS procedures based on real-world data sets. Practical worksheets and applied examples support the execution of sound survey research projects.
Table of Contents
Part One: Developing and Administering Questionnaires
Chapter 1: An Overview of the Sample Survey Process
Chapter 2: Designing Effective Questionnaires: Basic Guidelines
Chapter 3: Developing Survey Questions
Chapter 4: Using Focus Groups in the Survey Research Process
Part Two: Ensuring Scientific Accuracy
Chapter 5: Descriptive Statistics: Measures of Central Tendency and Dispersion
Chapter 6: The Theoretical Basis of Sampling
Chapter 7: Confidence Intervals and Basic Hypothesis Testing
Chapter 8: Determining the Sample Size
Chapter 9: Selecting and Obtaining a Representative Sample
Part Three: Presenting and Analyzing Survey Results
Chapter 10: Analyzing Cross-Tabulated Data
Chapter 11: Testing the Difference between Means
Chapter 12: Regression and Correlation
Chapter 13: Preparing an Effective Final Report
Chapter Resource A: Table of Areas of a Standard Normal Distribution
Chapter Resource B: Glossary
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