Digital Business and E-commerce Management

The textbook Digital Business and E-commerce Management, 8th Edition provides a structured guide to electronic business operations and strategy for students and organisations. Written by Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird, the text equips readers to analyze digital technology, media, and data systems in modern commercial contexts.

The content synthesizes essential aspects of e-commerce management with broader corporate planning. Key focus areas cover supply chain optimization, digital marketing strategy, electronic communications, and the structural management of organizational transformation.

This updated 8th Edition incorporates the latest information on artificial intelligence to address emerging industry developments. The material supports academic study and enterprise evaluation by connecting core business models with digital technology and data practices.