Entrepreneurship

Chapter 1: Practicing Entrepreneurship

• • Entrepreneurship May Be Different From What You Think
• • Beyond the Startup: Ways to Access Entrepreneurship
• • Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
• • The Entrepreneurship Method Described
• • Entrepreneurship Takes Deliberate Practice

Chapter 2: Activating an Entrepreneurial Mindset

• • What Is Mindset?
• • The Entrepreneurial Mindset
• • How Your “Why Statement” Connects to Your Entrepreneurial Mindset
• • Habits to Practice for an Entrepreneurial Mindset

Chapter 3: Facilitating Social Entrepreneurship

• • The Two Dimensions of Social Entrepreneurship
• • Social Entrepreneurs Solve Wicked Problems
• • Types of Social Entrepreneurship
• • Funding Social Ventures
• • Social Entrepreneurs and Their Stakeholders
• • Measuring Impact

Chapter 4: Creating and Recognizing New Opportunities

• • What Is “Opportunity” in Entrepreneurship?
• • Opportunities Start With Thousands of Ideas
• • Four Pathways to Opportunity Identification
• • The IDEATE Method for Creating New Opportunities
• • Challenges Moving From Idea to Opportunity

Chapter 5: Using Design Thinking

• • What Is Design Thinking?
• • Design Thinking Is Human Centered
• • Design Thinking Requires Empathy
• • The Design-Thinking Process: Five Phases
• • A Deeper Dive Into Observation and Interviewing
• • Service Design Thinking

Chapter 6: Building Business Models

• • What Is a Business Model?
• • The Four Parts of a Business Model
• • The Customer Value Proposition
• • Different Types of CVPs and Customer Segments
• • Two Canvases, One Business Model

Chapter 7: Developing Your Customers

• • Customers and Markets
• • Customer Psychology
• • Customer Segmentation
• • Market Sizing

Chapter 8: Testing and Experimenting With New Ideas

• • Experiments: What They Are and Why We Do Them
• • Types of Experiments
• • A Deeper Look at Prototypes
• • The Scientific Method Applied to Entrepreneurship
• • Interviewing for Customer Feedback
• • The Reward of Gathering Your Own Evidence

Chapter 9: Developing Networks and Building Teams

• • The Power of Networks
• • The Value of Networks
• • Building Networks
• • Networking to Build the Founding Team

Chapter 10: Creating Revenue Models

• • What Is a Revenue Model?
• • Generating Revenue From “Free”
• • Revenue and Cost Drivers
• • Pricing Strategies
• • Calculating Price

Chapter 11: Anticipating Failure

• • Failure and Entrepreneurship
• • The Failure Spectrum
• • Fear of Failure
• • Learning From Failure
• • Using Resilience to Overcome Failure

Chapter 12: Bootstrapping and Crowdfunding for Resources

• • What Is Bootstrapping?
• • The Bootstrapped Startup
• • Crowdfunding Versus Crowdsourcing
• • Crowdfunding Startups and Entrepreneurship
• • The 4 Contexts for Crowdfunding
• • A Quick Guide to Successful Crowdfunding

Chapter 13: Financing for Startups

• • What Is Equity Financing?
• • The Basics of Valuation
• • Angel Investors
• • Venture Capitalists
• • Due Diligence

Chapter Supplement A: Financial Statements and Projections for Startups

• • 3 Essential Financial Statements
• • The Journey of Cash: The Cash Conversion Cycle
• • Building Pro Forma Financial Statements
• • Building Assumptions: Operating Policies and Other Key Assumptions

Chapter 14: Navigating Legal and IP Issues

• • Legal Considerations
• • Types of Legal Structures
• • Intellectual Property (IP)
• • Global IP Theft
• • Hiring Employees

Chapter 15: Engaging Customers Through Marketing

• • The Basic Principles of Marketing
• • Entrepreneurial Marketing
• • Building a Brand
• • Digital Marketing
• • Influencer Marketing

Chapter 16: Pitching to Launch

• • Planning for Pitching
• • The Most Common Planning Activities for Entrepreneurs
• • The Questions That Any Type of Planning Document Must Answer
• • Pitches Take Many Forms
• • The Pitch Deck
• • Pitching