Essentials of Business Analytics

Essentials of Business Analytics, 2nd Edition, is a textbook that introduces quantitative methods to guide organizational decision making. The text defines fundamental analytical concepts, categorizes primary analytical methods, and examines the role of big data.

The volume addresses foundational data methods and predictive modeling. Core topics include descriptive statistics, data visualization, descriptive data mining, and probability modeling for uncertainty, alongside statistical inference, linear regression, and forecasting.

Prescriptive topics include spreadsheet models, Monte Carlo simulation, and decision analysis. In addition, appendices provide reference material on Microsoft Excel basics and Microsoft Access databases.