Essentials of Business Research Methods
by Joe Hair Jr., Michael Page, Niek Brunsveld
5th Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781032426334 |
| eText ISBN | 9781000894561 |
| Publisher | Routledge |
| Publishing Year | 2023 |
| Edition | 5th Edition |
| Language | English |
| Pages | 528 |
Essentials of Business Research Methods, 5th Edition, is a textbook that introduces students to core research methods and analytical techniques. It presents a practical approach to gathering and utilizing data to support timely managerial decisions in dynamic commercial environments.
The textbook examines both qualitative and quantitative analysis while addressing critical professional considerations, including ethics in research, privacy questions, and data analytics. It also explores how organizations collect information and incorporate customer relationship management.
Written for upper-level undergraduate and postgraduate students, the textbook connects methodological concepts to professional decision-making. A realistic continuing case study illustrates how organizations gather and use research data in practical settings.
Table of Contents
Chapter 1: Business Research for the Twenty-First Century
Chapter 2: Overview of the Research Process
Chapter 3: Ethics in Business Research
Chapter 4: Defining the Research Problem and Reviewing the Literature
Chapter 5: The Nature and Sources of Secondary Business Data
Chapter 6: Conceptualization and Research Design
Chapter 7: Sampling Approaches and Considerations
Chapter 8: Methods of Collecting Primary Data
Chapter 9: Measurement and Scaling
Chapter 10: Questionnaire Design
Chapter 11: Basic Data Analysis for Qualitative Research
Chapter 12: Basic Data Analysis for Quantitative Research
Chapter 13: Testing Hypotheses in Quantitative Research
Chapter 14: Examining Relationships Using Correlation and Regression
Chapter 15: Other Multivariate Techniques
Chapter 16: Reporting and Presenting Research
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