Ethnography

Ethnography: Step-by-Step, 4th Edition, provides guidance on qualitative cultural inquiry within SAGE's Applied Social Research Methods series. The textbook introduces essential theoretical concepts, data collection techniques, and analytical procedures used in ethnographic fieldwork.

The volume details core fieldwork approaches such as participant observation, interviewing, and questionnaires, as well as analytical practices including triangulation and pattern identification. Instruction also covers field note management and writing reports using thick description.

In the 2019 edition, author David M. Fetterman adds Questions for Reflection at the conclusion of each chapter and presents case examples from organizations including Google and Recovery Café.