Fashion Forecasting

Fashion Forecasting, 5th Edition, is a textbook that introduces students to the forecasting industry and explains how to anticipate emerging trends. Written by Lorynn Divita, the text outlines the skills required to prepare and present professional fashion forecasts.

Coverage addresses forecasting frameworks, cultural influences, and applied commercial practices. Readers explore theories of innovation alongside practical processes including color and textile forecasting, consumer research, and sales analysis.

Aimed at a college audience, the volume accommodates readers who do not have prior background knowledge in the field. Visual features and practical guidance support study across creative and market-oriented forecasting topics.