Fashion Journalism

*Fashion Journalism*, 2nd Edition, is a textbook that examines how shifts across the fashion sector affect journalistic practices, professional values, and media status worldwide. Julie Bradford provides guidance for students and trainees preparing to report on fashion responsibly and effectively.

Coverage addresses the practical demands of the discipline, including finding sources, developing story ideas, conducting interviews, and writing news and features. The text also explains specialized formats such as reporting on runway shows and tracking trends.

To support emerging media practitioners, the volume balances conceptual research with perspectives from working editors, journalists, bloggers, filmmakers, and public relations specialists based in the United Kingdom, the United States, China, and the Middle East.