Fundraising Principles and Practice

Fundraising Principles and Practice, 2nd Edition, is a comprehensive textbook designed to help students and professionals deepen their understanding of fundraising within the nonprofit sector. The text combines behavioral research with administrative frameworks to explain how organizations secure philanthropic income.

The volume integrates insights from economics, psychology, social psychology, and sociology to explain donor decision-making and social influences. Supported topics include direct response marketing, corporate fundraising, major gifts, planned giving, grants, and donor retention strategies.

To facilitate active learning, the textbook includes chapter objectives, summaries, discussion questions, practical case studies, and resources available through a companion website.