Introduction to Business Analytics

Introduction to Business Analytics, 1st Edition, serves as an instructional textbook designed for introductory-level business analytics courses. The volume emphasizes practical application and accessible analytical tools, preparing students to evaluate data and make informed business decisions.

Instruction throughout the text is structured around the author-created SOAR analytics model. This learning framework establishes a systematic method by guiding students to specify business questions, obtain relevant data, conduct appropriate analyses, and report results.

The textbook emphasizes hands-on practice across varied business topics. More than 100 classroom labs provide students with direct experience working through each phase of the analytical cycle using real-world business scenarios.