Introduction to Business Analytics
by Majid Nabavi, David L. Olson, Wesley S. Boyce
2nd Edition
Publisher: Business Expert Press
Book Details
| Print ISBN | 9781953349743 |
| eText ISBN | 9781953349750 |
| Publisher | Business Expert Press |
| Publishing Year | 2020 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 194 |
Introduction to Business Analytics, 2nd Edition, is a book that presents core concepts of quantitative analysis to support managerial decision making. It examines how organizations treat information as an essential asset and apply management science methods across modern business environments.
The volume covers analytical foundations such as data visualization, statistical sampling, hypothesis testing, and regression modeling. It also addresses linear programming and modeling tools to build quantitative understanding.
Designed for undergraduate and graduate students enrolled in an introductory core business course, the text supports growing curricular needs in analytics. The 2020 second edition incorporates coverage of Tableau software alongside Microsoft Excel tools.
Table of Contents
Chapter 1: Business Analytics
Chapter 2: Visualization
Chapter 3: Sampling
Chapter 4: Hypothesis Testing
Chapter 5: Linear Regression
Chapter 6: Multiple Regression
Chapter 7: Logistic Regression
Chapter 8: Linear Programming
Chapter 9: Business Analytic Modeling Tools
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