Letting Go of the Words

Letting Go of the Words: Writing Web Content that Works, 2nd Edition, is a professional book that guides readers in crafting clear web copy. Author Janice (Ginny) Redish offers practical approaches to help communicators write in plain language that supports user tasks and site conversations.

The volume covers information design and content development, moving from early project planning to visual layout and sentence refinement. Core topics include defining objectives, creating personas and scenarios, and designing accessible pages using space, color, and typography.

This edition incorporates material on search engine optimization, content strategy, and social media. It serves web writers, usability engineers, content managers, information architects, and technical writers.