
M: Business: 2024 Release
by O. C. Ferrell
Publisher: McGraw-Hill Higher Education
Book Details
| Print ISBN | 9781266785917 |
| eText ISBN | 9781264126255 |
| Publisher | McGraw-Hill Higher Education |
| Publishing Year | 2024 |
| Language | English |
| Pages | 1500 |
M: Business: 2024 Release is an introductory business textbook designed to provide students with a solid foundation in core commercial principles. Published by McGraw-Hill Higher Education, the volume serves the brief introduction to business course with a visual format tailored for digital and entrepreneurial learners.
The text connects foundational concepts to contemporary economic events, addressing major market challenges such as the impacts of the COVID-19 pandemic. It also examines the growing significance of business ethics and corporate social responsibility in responding to societal expectations.
Structured to avoid rushed semester pacing, the textbook offers instructors the scheduling flexibility to explore key topics at their desired depth while integrating collaborative active learning exercises.
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