
Managing Health Care Business Strategy
by George B. Moseley III
2nd Edition
Publisher: Jones & Bartlett Learning
Book Details
| Print ISBN | 9781284081107 |
| eText ISBN | 9781284146202 |
| Publisher | Jones & Bartlett Learning |
| Publishing Year | 2018 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 424 |
Managing Health Care Business Strategy, 2nd Edition, is a textbook covering strategic planning and management within healthcare delivery and financing organizations. The text examines the distinct strategic environment of healthcare institutions.
The volume details the multi-step process of creating and directing a strategic plan. It also introduces structural options, including mergers, acquisitions, reorganizations, and joint ventures, alongside analytical frameworks such as SWOT analysis.
Using real-life case studies and hypothetical examples, the work serves undergraduate and graduate students in business, public health, medicine, hospital administration, public administration, and law, as well as participants in professional education.
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