Marketing Health Services
by Richard K. Thomas
4th Edition
Publisher: Health Administration Press
Book Details
| Print ISBN | 9781640551558 |
| eText ISBN | 9781640551596 |
| Publisher | Health Administration Press |
| Publishing Year | 2020 |
| Edition | 4th Edition |
| Language | English |
| Pages | 617 |
Marketing Health Services, 4th Edition, by Richard K. Thomas, is an English-language textbook published by Health Administration Press. The volume provides guidance on healthcare marketing concepts and practices.
The text addresses major industry developments shaping health services. Discussion focuses on shifts across the field, examining topics such as the rise of population health management and the implementation of value-based care.
Released five years after the previous edition, this 617-page edition presents revised content reflecting ongoing changes in healthcare environments.
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