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Practical Management Science cover

Practical Management Science

by Wayne Winston

6th Edition

Publisher: Cengage Learning

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Operations Research

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VitalSourceLifetime Access$134.99AmazonKindle$96.99Best PriceeTextShelfPDF$38.00

Book Details

Print ISBN9781337406659
eText ISBN9798214350653
PublisherCengage Learning
Publishing Year2019
Edition6th Edition
LanguageEnglish

Practical Management Science, 6th Edition, by Wayne Winston and published by Cengage Learning, focuses on business spreadsheet modeling. Geared toward Excel 2016, the textbook emphasizes modeling methodologies over algebraic formulations and model memorization.

Instruction incorporates quantitative modeling across functional areas of business, including finance, marketing, and operations management. The text uses real data and examples to connect management science theory to practical exercises.

The 2019 edition adds a chapter focused on data mining and incorporates BigPicture diagrams to visualize optimization models. Updated cases also reflect revisions to accompanying add-ins such as @RISK and PrecisionTree.

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