Public Opinion

Public Opinion, 3rd Edition, is a multidisciplinary textbook examining social and political attitudes across the United States. Integrating research from political science, sociology, psychology, and communications, the volume explores how varied institutions shape citizen viewpoints, placing special emphasis on mass media.

The text investigates the meanings, historical background, and study methods of public opinion alongside foundational theories and practical applications. It also serves as an entry point for discussions of citizen moods, political participation, and voting behavior.

To aid student learning, the textbook includes illustrations and feature boxes designed to clarify all aspects of public opinion.