Routledge Handbook of Public Diplomacy
by Nancy Snow, Nicholas J. Cull
2nd Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781032575308 |
| eText ISBN | 9780429878947 |
| Publisher | Routledge |
| Publishing Year | 2020 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 528 |
The *Routledge Handbook of Public Diplomacy*, 2nd Edition, is an academic reference work edited by Nancy Snow and Nicholas J. Cull. The handbook provides an expansive survey of public diplomacy practices, communication methods, and international engagement strategies.
The volume explores core practices such as cultural diplomacy, international broadcasting, and exchange initiatives, alongside strategic approaches to nation branding. Contributors also examine social influence tactics within international conflicts and practical frameworks for evaluating diplomatic programs.
Written in an accessible style, this handbook is designed to serve undergraduate and postgraduate students, scholars, and practitioners across international relations.
Table of Contents
Chapter 1: Rethinking Public Diplomacy in the 2020s
Chapter 2: Public Diplomacy Before Gullion: The Evolution of a Phrase
Part 1: The Scope of Public Diplomacy: Key Practices
Chapter 3: The Spectrum of Listening
Chapter 4: Cultural Diplomacy
Chapter 5: Exchange Programs and Public Diplomacy
Chapter 6: International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties
Chapter 7: Public Diplomacy Evaluation
Part 2: Public Diplomacy Applications
Chapter 8: Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy
Chapter 9: Operationalizing Public Diplomacy
Chapter 10: Communication Logics of Global Public Diplomacy
Chapter 11: The Nexus of U.S. Public Diplomacy and Citizen Diplomacy
Chapter 12: Crisis and Narrative
Chapter 13: Country Branding: A Practitioner Perspective
Chapter 14: The Changing Nature of Nation Branding: Implications for Public Diplomacy
Part 3: Public Diplomacy and Persuasion
Chapter 15: Tactics of Social Influence for Use in International Conflicts
Chapter 16: Credibility and Public Diplomacy
Chapter 17: The Primacy-of-Culture in Influence: A Dissenting View
Part 4: Case Studies in Public Diplomacy
Chapter 18: The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories
Chapter 19: Diplomacy and Culture in the European Union Global Strategy
Chapter 20: A Guide to Gastrodiplomacy
Chapter 21: Diaspora and Diplomacy
Chapter 22: The World Expo and Nation Branding
Chapter 23: UNESCO Approaches to Public Diplomacy
Part 5: Global Approaches to Public Diplomacy
Chapter 24: Four Seasons in One Day: The Crowded House of PD in the UK
Chapter 25: German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present
Chapter 26: Public Diplomacy à la française
Chapter 27: Japan’s Public Diplomacy
Chapter 28: Communicating Confidence: China’s Public Diplomacy
Chapter 29: Historical Memory and Public Diplomacy: The Case of Russia
Chapter 30: Australian Public Diplomacy
Chapter 31: Populism and Public Diplomacy: The Case of India
Chapter 32: Korea’s Public Diplomacy
Chapter 33: Israel: Countering Brandjacking
Chapter 34: The Brazilian Approach to Public Diplomacy
Chapter 35: Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication
Chapter 36: African Public Diplomacy: Between Deficiences and Potential,
Chapter 37: Public Diplomacy in Latin America: An Emerging Field of Practice?
Chapter 38: Nation Branding in the Arab World
Part 6: Fresh Perspectives in Public Diplomacy
Chapter 39: Ethics and Social Issues
Chapter 40: Digital Public Diplomacy
Chapter 41: Corporate Diplomacy
Chapter 42: Exchanges as Good Propaganda,
Chapter 43: Public Diplomacy and Development Communication: Two Sides of the Same Coin?
Chapter 44: Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy
Chapter 45: The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After
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