Securing Your Business

In Securing Your Business, 1st Edition, author An Cosaert presents a textbook that guides entrepreneurs, founders, early-stage teams, students, and managers through intellectual property strategy. Published by De Gruyter, this volume explores methods for turning organizational concepts into sustainable market advantages.

The material focuses on core operational stages for startups, scale-ups, and small to medium-sized enterprises. Key thematic areas emphasize value creation, brand differentiation, and strategic market positioning for developing businesses.

A primary defining feature of the book is its synthesis of entrepreneurship, sustainable innovation, and intellectual property management. This structure fits advanced undergraduate courses, graduate business modules, and corporate training programs in venture development.