Strategic Analytics

Strategic Analytics (2nd Edition) presents an approach to integrating artificial intelligence within strategic planning processes. This textbook positions artificial intelligence as a natural transition from management science and decision analytics to support strategy planning.

The volume combines descriptive, predictive, and prescriptive analytics with core strategic management frameworks. Topical coverage encompasses PESTE factors, industry dynamics, dynamic resource management, and performance measurement systems. Theory review questions and practical exercises conclude each chapter to reinforce material.

The text is designed for advanced undergraduate students and postgraduates in business and management. It also provides functional reference material for academics and active practitioners in strategic fields.