The Fashion Industry and Its Careers
by Michele M. Granger, Sheryl A. Farnan
4th Edition
Publisher: Bloomsbury Publishing
Book Details
| Print ISBN | 9781501339004 |
| eText ISBN | 9781501338618 |
| Publisher | Bloomsbury Publishing |
| Publishing Year | 2020 |
| Edition | 4th Edition |
| Language | English |
| Pages | 246 |
The Fashion Industry and Its Careers, 4th Edition, introduces college students to professional pathways across apparel manufacturing, retail merchandising, and related commercial fields. It outlines how creative and business sectors interact to bring products from design concept to consumer markets.
Coverage surveys primary industry stages, including trend forecasting, textile design and development, and retail management. The volume also examines ancillary pursuits such as digital communications, costume design, and fashion curatorship.
Practical features, including Case Studies in Career Exploration and chapter discussion questions, help learners assess their skills and personal aptitudes against specific industry occupations.
Table of Contents
Chapter 1: Trend Forecasting
Chapter 2: Textile Design and Development
Chapter 3: Sourcing
Chapter 4: Production and Sales
Chapter 5: Designing Apparel and Accessories for the Manufacturer
Chapter 6: Product Development by the Manufacturer and Retailer
Chapter 7: Promotion for the Designer and Manufacturer
Chapter 8: Marketing for the Retailer
Chapter 9: Merchandising for the Retailer
Chapter 10: Management for the Retailer
Chapter 11: Digital Communications
Chapter 12: Fashion Styling, Photography, and Costume Design
Chapter 13: Fashion Curatorship and Scholarship
Chapter 14: Visual Merchandising and Mall Management
Chapter Appendix A: Career Tracks and Salaries Chart
Chapter Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé Samples
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