The Meanings of Dress

The Meanings of Dress, 4th Edition, is a textbook that investigates how and why consumers purchase clothing and accessories. It introduces readers to the social and psychological aspects of dress and appearance across diverse global contexts.

The volume pairs the theoretical underpinnings of each chapter with supplementary readings that illustrate how individuals present themselves. Featured articles address subjects such as wearable technology, cosplay, and related forms of personal expression.

Designed for students studying appearance and dress, this compilation features contributions from writers across four continents. It builds cultural awareness by exploring how varied communities understand personal style and consumer choice.