The Psychology of Micro-Targeted Election Campaigns

The Psychology of Micro-Targeted Election Campaigns, 1st Edition, investigates the psychological mechanisms underlying micro-targeted campaigning in electoral politics. Jens Koed Madsen examines how campaigns deploy personal data and dynamic Agent-Based Models to inform voter outreach.

The text analyzes individual voter profiling, exploring how psychological insight and personal information combine to guide persuasion and mobilization efforts. It also assesses the technical boundaries of these methods and the broader democratic dilemmas raised by micro-targeting.

This volume serves students and scholars working in political psychology, philosophy, political marketing, media, and communications.