Understanding the Olympics
by John Horne, Garry Whannel
3rd Edition
Publisher: Routledge
Book Details
| Print ISBN | 9780367363192 |
| eText ISBN | 9781000049398 |
| Publisher | Routledge |
| Publishing Year | 2020 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 352 |
Understanding the Olympics, 3rd Edition, is a textbook exploring the modern Olympic Games across social, cultural, political, historical, and economic dimensions. The volume investigates the global sports spectacle within shifting geopolitical conditions and changing institutional frameworks.
Coverage surveys the origins and development of the modern movement, examining tensions between internationalism and nationalism alongside political conflicts. The authors also investigate institutional governance, host city bidding procedures, and commercial financing driven by television broadcasting, advertising, and sponsorship.
To aid learning, the 2020 edition features a complete Olympic history timeline and examines affiliated competitions such as the Paralympics, Winter Games, and Youth Olympics, complemented by updated recommendations for further reading.
Table of Contents
Chapter 1: Tokyo and the Olympics: (1940)-1964-2020
Chapter 2: Paris and the Olympics: 1900-1924-2024
Chapter 3: Los Angeles and the Olympics: 1932-1984-2028
Chapter 4: London and the Olympics: 1908-1948-2012
Chapter 5: The Origins of the Olympics
Chapter 6: Internationalism and Nationalism at the Olympics
Chapter 7: Politics and the Olympics
Chapter 8: The Other Olympic Games
Chapter 9: The IOC, Governance and the Bidding Process
Chapter 10: Olympic Economics and Spectacle: Television, Advertising, Sponsorship and “New” Media
Chapter 11: Olympic Level Playing Fields
Chapter 12: The “Dark Side” of the Olympics
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