
Business Communication Today
by Courtland L. Bovee, John V. Thill
15th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780135891612 |
| eText ISBN | 9780135900291 |
| Publisher | Pearson |
| Publishing Year | 2020 |
| Edition | 15th Edition |
| Language | English |
Business Communication Today, 15th Edition, written by Courtland L. Bovee and John V. Thill and published by Pearson, is an academic textbook designed for business majors and students. The text focuses on developing professional communication competencies for contemporary organizational environments.
The content synthesizes core communication practices across multiple thematic areas. It addresses foundational writing, listening, and presenting skills alongside specialized topics such as business etiquette, interpersonal collaboration, and global marketplace diversity. Additional sections cover planning, drafting, and refining routine, negative, and persuasive messages, as well as preparing analytical reports, proposals, and employment materials like résumés.
A primary focus of the 15th Edition is its coverage of mobile communication systems, social media tools, and the emerging influence of artificial intelligence on professional interaction. This comprehensive structure helps students align fundamental communication principles with modern corporate expectations.
Table of Contents
Chapter 1: Professional Communication in a Digital, Social, Mobile World
Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette
Chapter 3: Communication Challenges in a Diverse, Global Marketplace
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Chapter 7: Digital Media
Chapter 8: Social Media
Chapter 9: Visual Media
Chapter 10: Writing Routine and Positive Messages
Chapter 11: Writing Negative Messages
Chapter 12: Writing Persuasive Messages
Chapter 13: Finding, Evaluation, and Processing Information
Chapter 14: Planning Reports and Proposals
Chapter 15: Writing and Completing Reports and Proposals
Chapter 16: Developing Presentations in a Social Media Environment
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Chapter 18: Building Careers and Writing Résumés
Chapter 19: Applying and Interviewing for Employment
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- Business Communication Today 15th
- 9780135900291: Business Communication Today
- Business Communication Today [Rental Edition]
- Business Communication Today 15th Edition – Original ...
- Business Communication Today Top Books
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- Business Communication Today - Pearson Higher Education





