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Business Communication Today cover

Business Communication Today

by Courtland L. Bovee, John V. Thill

15th Edition

Publisher: Pearson

(0 reviews)
Business & EconomicsBusiness Communication

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Book Details

Print ISBN9780135891612
eText ISBN9780135900291
PublisherPearson
Publishing Year2020
Edition15th Edition
LanguageEnglish

Business Communication Today, 15th Edition, written by Courtland L. Bovee and John V. Thill and published by Pearson, is an academic textbook designed for business majors and students. The text focuses on developing professional communication competencies for contemporary organizational environments.

The content synthesizes core communication practices across multiple thematic areas. It addresses foundational writing, listening, and presenting skills alongside specialized topics such as business etiquette, interpersonal collaboration, and global marketplace diversity. Additional sections cover planning, drafting, and refining routine, negative, and persuasive messages, as well as preparing analytical reports, proposals, and employment materials like résumés.

A primary focus of the 15th Edition is its coverage of mobile communication systems, social media tools, and the emerging influence of artificial intelligence on professional interaction. This comprehensive structure helps students align fundamental communication principles with modern corporate expectations.

Table of Contents

  1. Chapter 1: Professional Communication in a Digital, Social, Mobile World

  2. Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette

  3. Chapter 3: Communication Challenges in a Diverse, Global Marketplace

  4. Chapter 4: Planning Business Messages

  5. Chapter 5: Writing Business Messages

  6. Chapter 6: Completing Business Messages

  7. Chapter 7: Digital Media

  8. Chapter 8: Social Media

  9. Chapter 9: Visual Media

  10. Chapter 10: Writing Routine and Positive Messages

  11. Chapter 11: Writing Negative Messages

  12. Chapter 12: Writing Persuasive Messages

  13. Chapter 13: Finding, Evaluation, and Processing Information

  14. Chapter 14: Planning Reports and Proposals

  15. Chapter 15: Writing and Completing Reports and Proposals

  16. Chapter 16: Developing Presentations in a Social Media Environment

  17. Chapter 17: Enhancing Presentations with Slides and Other Visuals

  18. Chapter 18: Building Careers and Writing Résumés

  19. Chapter 19: Applying and Interviewing for Employment

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▶Research Sources (11)
  • Business Communication Today | Rent | 9780135900291
  • Business Communication Today 15th
  • 9780135900291: Business Communication Today
  • Business Communication Today [Rental Edition]
  • Business Communication Today 15th Edition – Original ...
  • Business Communication Today Top Books
  • Business Communication Today by: Courtland L. Bovee
  • Business Communication Today 15th Edition VitalSource ...
  • Business Communication Today by: Courtland L. Bovee
  • Business Communication Today 15th Edition by Courtland ...
  • Business Communication Today - Pearson Higher Education

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