Contemporary Business, Enhanced eText
by Louis E. Boone, David L. Kurtz, Brahm Canzer
19th Edition
Publisher: Wiley
Book Details
| Print ISBN | 9781119812630 |
| eText ISBN | 9781119812593 |
| Publisher | Wiley |
| Publishing Year | 2021 |
| Edition | 19th Edition |
| Language | English |
| Pages | 672 |
In Contemporary Business, Enhanced eText, 19th Edition, authors Louis E. Boone, David L. Kurtz, and Brahm Canzer present business students with an overview of essential business and management concepts. Published by Wiley, this textbook introduces fundamental commercial principles and organizational frameworks.
The core coverage synthesizes major operational themes, including entrepreneurship, customer-driven marketing, and promotion and pricing strategies. Readers examine how commercial enterprises develop market offerings, build consumer relationships, and apply technology to daily business operations.
A notable feature of this edition is its discussion of emerging technological tools, including artificial intelligence, machine learning, virtual reality, and the Internet of Things. Designed for students entering introductory business courses, the material provides a structured foundation in contemporary corporate practices.
Table of Contents
Chapter 1: The Changing Face of Business
- • Overview
- • 1 What Is Business?
- • 2 Economic Factors of Production
- • 3 The Private Enterprise System
- • 4 Seven Eras in the History of Business
- • 5 Current Trends Related to Business
- • 6 Skills and Attributes Needed by Today’s Managers
- • 7 What Makes for a Successful and Admirable Company?
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 2: Economic Challenges Facing Business Today
- • Overview
- • 1 Microeconomics: The Forces of Demand and Supply
- • 2 Macroeconomics: Issues for the Entire Economy
- • 3 Evaluating Economic Performance
- • 4 Managing the Economy’s Performance
- • 5 Global Economic Challenges
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 3: International Business and Competing in World Markets
- • Overview
- • 1 Why Nations Trade
- • 2 Measuring International Business and Trade between Nations
- • 3 Barriers to International Business and Trade
- • 4 Reducing Barriers to International Trade
- • 5 Levels of International Business Operations
- • 6 Developing a Strategy for International Business
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 4: Business Ethics and Social Responsibility
- • Overview
- • 1 Concern for Ethical and Societal Issues
- • 2 The Contemporary Ethical Environment
- • 3 How Organizations Shape Ethical Conduct
- • 4 Acting Responsibly to Satisfy Society
- • 5 Responsibilities to Investors and the Financial Community
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 5: Small Business and the Legal Forms of Business Ownership
- • Overview
- • 1 Most Businesses Are Small Businesses
- • 2 Contributions of Small Business to the Economy
- • 3 Why Small Businesses Fail
- • 4 The Business Plan: A Foundation for Success
- • 5 Assistance for Small Businesses
- • 6 Franchising
- • 7 Forms of Private Business Ownership
- • 8 Public and Collective Ownership of Business
- • 9 Organizing a Corporation
- • 10 When Businesses Join Forces
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 6: Entrepreneurship and Starting a Business
- • Overview
- • 1 What Is an Entrepreneur?
- • 2 Categories of Entrepreneurs
- • 3 Reasons to Choose Entrepreneurship as a Career Path
- • 4 The Environment for Entrepreneurs
- • 5 Characteristics of Entrepreneurs
- • 6 Starting a New Venture
- • 7 Intrapreneurship
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 7: Management, Leadership, and the Internal Organization
- • Overview
- • 1 What Is Management?
- • 2 Setting a Vision and Ethical Standards for the Company
- • 3 The Importance of Planning
- • 4 The Strategic Planning Process
- • 5 Managers as Decision Makers
- • 6 Managers as Leaders
- • 7 Corporate Culture
- • 8 Organizational Structures
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 8: Human Resource Management: From Recruitment to Labor Relations
- • Overview
- • 1 Human Resources: The People Behind the People
- • 2 Recruitment and Selection
- • 3 Orientation, Training, and Evaluation
- • 4 Compensation
- • 5 Employee Separation
- • 6 Motivating Employees
- • 7 Labor–Management Relations
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
- • Overview
- • 1 Empowering Employees
- • 2 Teams
- • 3 Team Characteristics
- • 4 Team Cohesiveness and Norms
- • 5 Team Conflict
- • 6 The Importance of Effective Communication
- • 7 Basic Forms of Communication
- • 8 External Communication and Crisis Management
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 10: Production and Operations Management
- • Overview
- • 1 The Strategic Importance of Production
- • 2 Production Processes
- • 3 Technology and the Production Process
- • 4 The Location Decision
- • 5 The Job of Production Managers
- • 6 Controlling the Production Process
- • 7 Importance of Quality
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 11: Using Technology to Manage Information
- • Overview
- • 1 Technology Has Forever Changed Business
- • 2 Data, Information Systems, and Big Data
- • 3 Components and Types of Information Systems
- • 4 Computer Hardware and Software
- • 5 Networks, the Internet, and Cloud Computing
- • 6 Security and Ethical Issues Affecting Information Systems
- • 7 Disaster Recovery and Backup
- • 8 Information Technology Trends
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 12: Customer-Driven Marketing
- • Overview
- • 1 What Is Marketing?
- • 2 Evolution of the Marketing Concept
- • 3 Not-for-Profit and Nontraditional Marketing
- • 4 Developing a Marketing Strategy
- • 5 Marketing Research
- • 6 Market Segmentation
- • 7 Consumer Behavior
- • 8 Relationship Marketing
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 13: Product and Distribution Strategies
- • Overview
- • 1 Product Strategy
- • 2 Product Life Cycle
- • 3 Product Identification
- • 4 Distribution Strategy
- • 5 Wholesaling
- • 6 Retailing
- • 7 Distribution Channel Decisions and Logistics
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 14: Promotion and Pricing Strategies
- • Overview
- • 1 Integrated Marketing Communications
- • 2 Advertising
- • 3 Sales Promotion
- • 4 Pushing and Pulling Strategies
- • 5 Pricing Objectives in the Marketing Mix
- • 6 Pricing Strategies
- • 7 Consumer Perceptions of Prices
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 15: Trends in E-Commerce
- • Overview
- • 1 The Capabilities of E-Commerce
- • 2 B2B E-Commerce
- • 3 B2C E-Commerce
- • 4 E-Commerce Challenges
- • 5 Using the Web to Communicate
- • 6 The Global Environment for E-Commerce
- • 7 Building and Managing a Website
- • 8 Continuing Trends in E-Commerce
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 16: Understanding Accounting and Financial Statements
- • Overview
- • 1 Users of Accounting Information
- • 2 Accounting Professionals
- • 3 The Foundation of the Accounting System
- • 4 The Accounting Cycle
- • 5 Financial Statements
- • 6 Financial Ratio Analysis
- • 7 Budgeting
- • 8 International Accounting
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 17: The Financial System and Investing
- • Overview
- • 1 Understanding the Financial System
- • 2 Types of Securities
- • 3 Financial Markets
- • 4 Understanding Stock Markets
- • 5 Financial Institutions
- • 6 The Role of the Federal Reserve System
- • 7 Regulation of the Financial System
- • 8 The Financial System: A Global Perspective
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter 18: Financial Management
- • Overview
- • 1 The Role of the Financial Manager
- • 2 Financial Planning
- • 3 Managing Assets
- • 4 Sources of Funds and Capital Structure
- • 5 Short-Term Funding Options
- • 6 Sources of Long-Term Financing
- • 7 Mergers, Acquisitions, Buyouts, and Divestitures
- • What’s Ahead
- • Chapter in Review
- • Cases
Chapter APPENDIX A: Business Law
- • Overview
- • Legal System and Administrative Agencies
- • Types of Law
- • Regulatory Environment for Business
- • Consumer Protection
- • Employee Protection
- • Investor Protection
- • Cyberspace and Telecommunications Protection
- • The Core of Business Law
- • Trademarks, Patents, and Copyrights
- • Class-Action Fairness
- • Bankruptcy Law
- • Tax Law
Chapter APPENDIX B: Insurance and Risk Management
- • Overview
- • The Concept of Risk
- • Risk Management
- • Basic Insurance Concepts
- • Sources of Insurance Coverage
- • Types of Insurance
Chapter APPENDIX C: Personal Savings Strategies for Millennials
- • Overview
- • The Meaning and Importance of Personal Finance
- • A Personal Financial Management Model
- • Setting Personal Goals
- • Your Personal Financial Decisions
Chapter APPENDIX D: Developing a Business Plan
- • Overview
- • What Is a Business Plan?
- • How Do I Write a Business Plan?
- • Resources
Chapter APPENDIX E: Careers in Business Today
- • Internships—A Great Way to Acquire Real-World Experience
- • Self-Assessment for Career Development
- • Job Search Guidelines
- • Building a Résumé
- • The Job Interview
- • Nontraditional Students
- • The Job Market: Where Do You Fit In?
- • A Long-Range View of Your Career
Chapter APPENDIX F: Launching Your Career
- • Entrepreneurial Management
- • Marketing
- • Information Technology
- • Finance
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▶Research Sources (11)
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- eBook Contemporary Business, 19e Louis Boone, David Kurtz, Brahm ...
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