Converging Media

Converging Media: An Introduction to Mass Communication and Digital Innovation, 7th Edition, is an introductory textbook written by John Pavlik and Shawn McIntosh. The text introduces core concepts in mass communication and digital innovation for students and instructors in academic settings.

The book structures its content around major subject areas, including media studies and journalism. It examines how digital innovation shapes traditional mass communication frameworks, offering an entry point for analyzing contemporary media channels.

Published by Oxford University Press with a 2023 copyright year, this textbook fits foundational courses across communication programs. It provides structured instructional material tailored for introductory post-secondary learning.