Design Basics

Design Basics, 9th Edition by Stephen Pentak and David A. Lauer is an introductory art fundamentals textbook published by Cengage Learning. Written for college and university students and instructors, the text explains the principles and elements of two-dimensional design.

The content connects creative methodology with visual principles. Opening chapters present the design process, followed by structural principles such as unity, emphasis and focal point, scale and proportion, balance, and rhythm. Subsequent chapters detail visual elements, addressing line, shape, pattern and texture, illusions of space and motion, value, and color.

Concepts are displayed within self-contained two- to four-page spreads featuring visual examples from diverse cultures and historical periods. By incorporating artwork across painting, graphic design, architecture, and new media, this format offers post-secondary instructors and students a systematic framework for studying design theory.