E-Commerce 2023

E-Commerce 2023: Business, Technology, Society, 17th Edition is a textbook that introduces foundational business models, technology infrastructure, and social issues shaping digital trade. Published by Pearson, this volume combines core concepts with empirical data to illustrate how electronic commerce influences modern commercial practices and global markets.

The text examines fundamental technology frameworks, contemporary advertising concepts, and operational environments across the digital economy. It also addresses the broader ethical, social, and political questions that emerge as electronic marketplaces continue to expand.

To support students with practical career preparation, each chapter concludes with a section highlighting entry-level job postings from online companies alongside guidance for interview preparation.