Electronic Commerce

Electronic Commerce, 12th Edition, is a textbook that balances technological issues with the strategic business aspects of operating online enterprises. The volume explores industry dynamics alongside international e-commerce growth in rapidly developing economies, highlighting China, India, and Brazil.

Coverage examines core operational and promotional practices, including social media, online marketing strategies, technology-enabled outsourcing, and online payment processing systems.

To connect concepts with practical applications, the text incorporates real business cases and examples. These real-company situations offer material for class presentations, case discussions, and extended written assignments.