Essential Economics for Business

Essential Economics for Business, 6th Edition, introduces foundational principles of microeconomics and macroeconomics alongside broader business topics. The textbook covers key commercial areas, including business organisation and strategy.

The volume demonstrates how economic concepts explain specific business problems and operating conditions. Real-world cases and examples explore issues such as pricing decisions, business investment levels, and economic growth.

Designed for students taking an economics module in business or management degree or diploma programmes, the textbook also connects economic theory to practical developments such as online shopping and Brexit.