Essential Economics for Business
by John Sloman, Elizabeth Jones
7th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9781292728940 |
| eText ISBN | 9781292460734 |
| Publisher | Pearson |
| Publishing Year | 2023 |
| Edition | 7th Edition |
| Language | English |
| Pages | 424 |
Essential Economics for Business, 7th Edition, is a textbook that connects economic principles directly to the commercial world. The text is designed for students enrolled in business or management degree or diploma courses who are taking a one-semester module or short course in economics.
The volume integrates foundational microeconomic and macroeconomic concepts with practical business subjects not typically addressed in introductory economics courses, such as the business environment, organizational structure, and strategy. The text outlines market mechanisms alongside broader national and international economic conditions.
Written in a clear style without technical jargon, the textbook incorporates real-world business case studies to illustrate essential economic concepts.
Table of Contents
Chapter 1: Business and the economic environment
Chapter 2: The working of competitive markets
Chapter 3: Demand and the consumer
Chapter 4: Supply decisions in a perfectly competitive market
Chapter 5: Pricing and output decisions in imperfectly competitive markets
Chapter 6: Business growth and strategy
Chapter 7: Multinational corporations and business strategy in a global economy
Chapter 8: Labour and employment
Chapter 9: Government, the firm and the market
Chapter 10: The economy and business activity
Chapter 11: National macroeconomic policy
Chapter 12: The global trading environment
Chapter 13: The global financial environment
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