Ethics in Marketing
International cases and perspectives
by Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2nd Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781138648081 |
| eText ISBN | 9781317235644 |
| Publisher | Routledge |
| Publishing Year | 2016 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 212 |
Ethics in Marketing: International cases and perspectives, 2nd Edition, is a casebook that examines ethical dilemmas and corporate social responsibility within marketing strategy. Published by Routledge, the volume addresses ethical challenges faced by organizations operating across global markets.
The text includes 20 cases that explore issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery, and channel conflict. Coverage spans companies in Europe, North America, China, India, and South America, featuring high-profile multinationals such as Coca-Cola, Facebook, VISA, and Zara.
Designed for dedicated courses in marketing ethics or marketing and society, the book also serves as a supplement for other marketing classes. A sample case study introduces frameworks for ethical analysis.
Table of Contents
Chapter 1: Foundational perspectives for ethical and socially responsible marketing decisions
Chapter 2: Advanced perspectives for ethical and socially responsible marketing decisions
Chapter 3: “Preserving the venture”—a sample case study with frameworks and ethical analysis
Chapter 4: Just a friendly request
Chapter 5: Going along to get along
Chapter 6: Casas Bahia
Chapter 7: Discount Drugstore: no gifts allowed?
Chapter 8: Reference prices in retailing: what is a fair comparison?
Chapter 9: Drug testing in India
Chapter 10: Starbucks China: the world’s priciest cup of coff ee
Chapter 11: Superior Services: should short skirts sell software?
Chapter 12: Tough Decisions: something to snack on
Chapter 13: A young pharmacist’s dilemma: questionable transactions
Chapter 14: PETA
Chapter 15: Zara and fast fashion
Chapter 16: The Co-operative Bank of the UK
Chapter 17: Counterfeits in online retailing: how they are sold and what can be done to fi ght back
Chapter 18: Montenegro Electronics, Ltd.
Chapter 19: The Coca-Cola Company: the skinny on a big fat problem
Chapter 20: Auchan (France)
Chapter 21: TOMS Shoes: One for One movement
Chapter 22: Facebook in the developed and developing world
Chapter 23: VISA and FIFA: everywhere you want to be?
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