Events Management

Events Management: An International Approach, 3rd Edition, is a textbook that connects theoretical foundations with practical perspectives to prepare students for the global events industry. The text addresses key operational challenges and opportunities across international markets.

Core areas of study include sustainability, globalization, fundraising, and sponsorship arrangements. The 2021 edition introduced dedicated chapters on accessible events management and digital marketing, alongside an analysis of how Covid-19 affected the sector.

Intended for courses in Events Management and International Events Management, the textbook includes practical asides that illustrate everyday practitioner work to support student employability.