Marketing for Hospitality and Tourism
by Philip Kotler, John T. Bowen, Seyhmus Baloglu
8th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780135209844 |
| eText ISBN | 9780135210093 |
| Publisher | Pearson |
| Publishing Year | 2021 |
| Edition | 8th Edition |
| Language | English |
Marketing for Hospitality and Tourism, 8th Edition, is a textbook designed for courses in hospitality sales and marketing. Grounded in theory and academic research, the volume connects core marketing concepts to real-world hospitality and travel examples.
The text addresses services marketing concepts tailored to the industry, customer relationship development, and environmental analysis. It also reviews buyer behavior, pricing, branding, and destination marketing.
To aid classroom discussion and practice, the 2021 edition provides all-new case studies presenting authentic industry problems for students to analyze, discuss, and resolve.
Table of Contents
Chapter 1: Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
Chapter 2: Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
Chapter 3: Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Chapter 4: Analyzing the Marketing Environment
Chapter 5: Managing Customer Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buying Behavior
Chapter 7: Organizational Buyer Behavior
Chapter 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 9: Designing and Managing Products and Brands: Building Customer Value
Chapter 10: Internal Marketing
Chapter 11: Pricing: Understanding and Capturing Customer Value
Chapter 12: Distribution Channels Delivering Customer Value
Chapter 13: Engaging Customers and Communicating Customer Value and Advertising
Chapter 14: Promoting Products: Public Relations and Sales Promotions
Chapter 15: Professional Sales
Chapter 16: Direct, Online, Social Media, and Mobile Marketing
Chapter 17: Destination Marketing
Chapter 18: Next Year’s Marketing Plan
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