Lifestyle Business Playbook

In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment With Your Own Business, 1st Edition, author Daniel Priestley presents a strategic framework for creating and operating an independent commercial enterprise. Published by Capstone, this book focuses on establishing personal freedom and fulfillment through the structured ownership of a private business venture.

The material addresses key psychological and strategic challenges involved in pursuing non-traditional career paths. Initial sections introduce concrete methods designed to support individuals in addressing common fears connected with leaving conventional employment. The text then transitions into strategic growth, detailing how to plan and execute focused marketing campaigns that support early-stage ventures in achieving niche market domination.

Entrepreneur Steven Bartlett, host of The Diary of a CEO Podcast, provided endorsement praise for this volume. The work offers valuable guidance for aspiring business owners and business students who are seeking to establish sustainable, independent enterprises prioritizing personal autonomy and professional satisfaction.