Make It Snow: From Zero to Billions

In Make It Snow: From Zero to Billions, 1st Edition, Denise Persson and Chris Degnan examine how Snowflake expanded its commercial operations from a startup into a multi-billion-dollar enterprise. Drawing on their experiences as Chief Marketing Officer and founding Chief Revenue Officer, the authors outline strategies for aligning revenue and marketing functions.

The text structures Snowflake's commercial development across three distinct phases: Startup, Build, and Scale. It covers early organizational steps, including jumpstarting sales and marketing teams, establishing product-market fit, and setting company culture early in company growth.

Additional topics include managing customer relationships, executing competitive strategy, and driving demand generation. The book targets startup founders, executives, venture capital partners, and board members across early- and mid-stage technology firms.