Managerial Economics and Strategy
by Jeffrey M. Perloff, James A. Brander
3rd Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780135183786 |
| eText ISBN | 9780135184806 |
| Publisher | Pearson |
| Publishing Year | 2020 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 613 |
Managerial Economics and Strategy, 3rd Edition, is a textbook designed for courses in managerial economics. The volume illustrates how economic principles directly influence business decisions, employing a problem-based approach that centers on real-world issues, corporate examples, and actual market data.
Core subjects include contract theory, game theory, and behavioral economics. These topics provide analytical frameworks for evaluating how firms operate, analyze market environments, and make strategic choices.
To support student practice, the text includes economic problem sets paired with step-by-step guidance on how to solve them.
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