
Music Business Handbook and Career Guide
by David Baskerville, Tim Baskerville, Serona Elton
13th Edition
Publisher: SAGE Publications, Inc
Book Details
| Print ISBN | 9781071854211 |
| eText ISBN | 9781071854242 |
| Publisher | SAGE Publications, Inc |
| Publishing Year | 2022 |
| Edition | 13th Edition |
| Language | English |
| Pages | 584 |
Navigating the modern music ecosystem requires a deep, multifaceted understanding of both creative artistry and complex commercial structures. Music Business Handbook and Career Guide 13th Edition serves as an essential compass for anyone looking to establish a sustainable career in this rapidly shifting landscape. As digital platforms, algorithmic curation, and globalized distribution networks redefine how art is monetized, this industry-standard resource provides the foundational knowledge necessary to survive and thrive. By bridging the gap between academic theory and real-world practice, the text demystifies the intricate web of relationships that connect creators, intermediaries, and consumers in the modern era.
The authors deliver a comprehensive exploration of the industry's core sectors, spanning copyright law, songwriting, music publishing, and live performance. Through their collective expertise, David Baskerville, Tim Baskerville, and Serona Elton offer an invaluable insider perspective on how deals are structured, how intellectual property is protected, and how revenue flows through various channels. From the mechanics of record label operations and streaming mechanics to the logistics of concert promotion and venue management, the book covers every critical facet of the marketplace. This multi-angled approach ensures that readers develop a holistic view of the business, enabling them to make informed strategic decisions in their professional journeys.
Designed for introductory survey courses and specialized programs alike, Music Business Handbook and Career Guide 13th Edition incorporates practical career guidance, real-world case studies, and robust pedagogical tools. This updated version addresses the absolute latest developments, including the dominance of streaming platforms, post-pandemic live touring realities, and evolving licensing frameworks. Students and instructors seeking digital access can utilize the Music Business Handbook and Career Guide 13th Edition PDF to easily navigate these crucial updates on mobile devices or laptops. Ultimately, this textbook remains the definitive guide for aspiring artists, managers, publishers, and executives aiming to build a successful, long-term future in a highly competitive global market.
Table of Contents
Chapter 1: Introduction to the Music Business
Chapter 2: Agents, Managers, and Attorneys
Chapter 3: Unions and Guilds
Chapter 4: Artist Management
Chapter 5: Music Copyright
Chapter 6: Professional Songwriting
Chapter 7: Music Publishing
Chapter 8: Music Licensing
Chapter 9: Recording Artists and Record Labels
Chapter 10: Recording Agreements
Chapter 11: Record and Video Production
Chapter 12: Record Label Marketing and Distribution
Chapter 13: On-Demand Streaming
Chapter 14: Market Analytics
Chapter 15: Concert Promotion
Chapter 16: Concert Venues
Chapter 17: Arts Administration
Chapter 18: Music in Theatre
Chapter 19: Music in Radio and Video
Chapter 20: Music in Media
Chapter 21: Music Products
Chapter 22: The DIY Artist
Chapter 23: Starting Your Own Business
Chapter 24: Career Options
Chapter 25: Career Development
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- Music Business Handbook and Career Guide | Rent | 9781071854211





