Principles of Marketing

Principles of Marketing, 20th Edition, offers a foundational introduction to core principles and concepts in the marketing discipline. Designed as a comprehensive textbook, it establishes basic frameworks for understanding market dynamics and strategic decisions.

Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, the volume provides structured academic material suitable for introductory business studies. Pearson publishes this text for educational programs seeking grounded instruction in subject fundamentals.

The work supports entry-level academic requirements by presenting organized study material across essential marketing topics.